Map your whole business on one page. Add sticky notes to each of the nine building blocks, colour-code them by segment or idea, and print the canvas or export it to share with your team.
Runs entirely in your browser. Nothing is uploaded to any server.
All parts of the business and how they connect, on one page.
Swap a segment or channel and see what else must change.
A shared visual language for strategy conversations.
The right side of the canvas is about value and customers: who you serve, what you offer them, how you reach them and how you earn money. The left side is about efficiency: the resources, activities and partners you need, and what they cost.
Keep notes short - a few words each - and use one note per idea, so you can move and recombine them as your model evolves.
Segments, value propositions, channels, relationships.
Revenue streams and cost structure.
Key resources, activities and partners.
A one-page strategic template created by Alexander Osterwalder. It describes how an organisation creates, delivers and captures value using nine building blocks.
Most teams start with Customer Segments and Value Propositions on the right side, then Channels, Customer Relationships and Revenue Streams, and finally the left side: Key Resources, Activities, Partners and Cost Structure.
Use colours to link notes across blocks, for example one colour per customer segment, so you can see which value proposition, channel and revenue stream belongs to whom.
Export Markdown to paste into docs or wikis, save JSON to reload or send to a teammate, or print to PDF.
Yes. It is stored only in this browser until you export it.
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