Fill in who your customer is, what they want and what gets in their way. The live profile card updates as you type, and you can keep several personas side by side for marketing, product and UX work.
Runs entirely in your browser. Nothing is uploaded to any server.
Everyone pictures the same customer when making decisions.
Copy and campaigns speak to real goals and frustrations.
Prioritise features by the persona they serve.
The most useful personas focus on goals, context and behaviour - what the person is trying to get done and what stands in their way - rather than on demographics alone.
Give each persona a memorable name and a quote that sums up their mindset. Revisit them as you learn more from research, and retire personas that no longer match real customers.
What success looks like for them.
Obstacles, fears and pet peeves.
Channels, tools and how they decide.
A semi-fictional profile of a typical customer, based on research and data. It helps teams make decisions with a real person in mind instead of an abstract "user".
At minimum: who they are, their goals, their frustrations and how they make decisions. Quotes and behaviour details make personas memorable and believable.
Usually two to four primary personas. More than that and teams stop using them.
No. The image is resized in your browser and stored only on this device. Use stock or illustrated photos rather than real customers' pictures.
Use interviews, surveys, analytics and support tickets. Look for patterns in goals and behaviours, not just demographics.
More free tools from My Panda Toolbox.