Capture your startup idea on one page in about 20 minutes. Each block has guiding questions and a number showing the recommended order, and the completeness meter shows what is still missing before you start testing assumptions.
Runs entirely in your browser. Nothing is uploaded to any server.
Write a business plan in minutes, not weeks.
Problem, customers and metrics come first, where startups usually fail.
Change hypotheses as you learn from interviews and experiments.
The Lean Canvas forces you to state the problem before the solution. Customer segments should identify early adopters - the people who feel the problem most and will try an imperfect product.
The unique value proposition is a single clear message that says why you are different and worth attention. A high-level concept, like "YouTube for cooking classes", makes it easy to remember.
Who hurts and how they cope today.
Why you, and the simplest thing that works.
The few numbers that show progress.
An adaptation of the Business Model Canvas by Ash Maurya for startups. It replaces partners, activities, resources and relationships with problem, solution, key metrics and unfair advantage - the things that matter most under high uncertainty.
Problem and customer segments first, then the unique value proposition, solution, channels, revenue streams, cost structure, key metrics and finally unfair advantage. The numbers on each block follow this order.
Something that cannot easily be copied or bought, such as insider information, a network effect, a community, existing customers or a unique team. It is fine to leave it blank at first.
Short bullet points. A Lean Canvas is a snapshot of your current hypotheses, meant to be updated as you learn from customers.
Save a JSON file for each version and load it back any time. The current canvas is also kept in this browser.
More free tools from My Panda Toolbox.