Enter your URL
Paste the page you're linking to — the tool preserves any existing query parameters and appends UTM tags correctly.
UTM Link Builder
Enter your destination URL and campaign details to build a properly UTM-tagged link for Google Analytics and other tools.
How it works
Fill in campaign details
Source, medium and campaign are the essentials; term and content are optional for paid search and A/B testing.
Copy and share
Values are automatically URL-encoded, so the link stays valid even with spaces or special characters.
FAQ
Which UTM parameters are required?
utm_source, utm_medium and utm_campaign are the three commonly required parameters. utm_term and utm_content are optional and mostly used for paid search keyword and A/B ad-variant tracking.
What's the difference between utm_source and utm_medium?
utm_source identifies where the traffic came from, like "newsletter" or "twitter". utm_medium identifies the marketing channel type, like "email" or "social". Together they answer both "who sent this" and "through what kind of channel".
Should I use consistent naming across campaigns?
Yes. UTM values are case-sensitive in most analytics tools, so "Newsletter" and "newsletter" can be tracked as two different sources. Pick a lowercase, consistent naming convention and stick to it.