Price it with confidence

Markup Calculator

Enter your cost and desired markup percent to get the sale price, profit and resulting margin, instantly.

$0.00Sale price
$0.00Profit
0%Resulting margin

How it works

1

Enter your cost

What the item or service costs you to produce or acquire.

2

Set your markup

The percentage you want to add on top of cost to reach a sale price.

3

Check the resulting margin

See exactly how that markup translates into a profit margin percentage.

FAQ

How is sale price calculated from markup?

Sale price equals cost multiplied by (1 plus markup percent divided by 100). For example, a 50% markup on a $40 cost gives a $60 sale price.

Why is my resulting margin percent lower than my markup percent?

Markup is calculated on cost while margin is calculated on the higher sale price, so for the same profit the margin percentage is always smaller than the markup percentage.

What markup should I use?

It depends on your industry, expenses and desired profit, common retail markups range widely, so use whatever number reflects your business's costs and goals.

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